When the topic of marketing comes to mind, you can relate it to advertisements, posting on social media, or making promotions. All these happen by design, but more often, it is a key factor that is often forgotten. Good design is not meant to make things look beautiful. It is the power to establish a relationship between your brand and consumers. Your design can make your story and set trust and people remember your product or service long after they have seen it.
Find out why marketing considers design to be an important aspect.
Design Makes a First Impression
In marketing, impressions count. Whenever a customer looks at your brand, whether it’s through your site, social media, product, or package, they instantly develop an opinion. This opinion is usually a product of the design.
When your design looks professional, clean, and nice to look at, people will have more trust and will want to know more about your business. Having a poor design, on the other hand, will leave your brand with a poor presentation effect, despite the quality product on offer.
Good Design Enhances Customer Experience
Design cannot just be about the look of things. It is all about how things work as well. A good website, for example, must not only be visually appealing but also easy to browse. Customers are supposed to obtain what they desire as quickly as possible without encountering confusion.
This is also applicable in the packaging of products. A conveniently packaged box, convenient to use, and appealing to the eye will enhance the experience of the customer. People will be motivated to return to you when they have a positive experience, thus giving them fewer reasons to go to the competitors.
Good Design Builds Strong Emotional Connections
Design can be emotional in nature without you perhaps realizing it. The shapes, images and colours that you apply in your marketing tools can influence the mood towards your brand.
To illustrate with an example, red and orange shades will provide a feeling of energy and excitement, just as blue and green colors will provide a feeling of calmness and trust. Therefore, be considerate about the design you engage people in to create a unique brand experience. Such personal attachment may lead to greater loyalty.
Design Protects Your Brand
The benefits associated with design in marketing include the maintenance of your brand identity as the consumers know it. Branding is the identity mark of any business. It’s the face that customers associate with your business. Of importance is the logo and the colors that are used. They must be consistent on the packaging, the web page, and even on the interior and exterior parts of the business premises.
Customers will be puzzled when the colors and patterns employed in the design continue to change without being rational. Consider such global brands as Starbucks or McDonald’s that have used the same colors in marketing and designing their shops around the world. Wherever you are, you just know them.
Likewise, if you own a local healthy foods company in Calgary that people easily identify thanks to its unique shade of green and natural patterns. The factory, as well as retail outlets, should have interior and exterior design of the same colors. Hence, when looking for painters in Calgary, ensure they understand the value of brand theme protection through the use of quality paints and professional services. When you open new branches, launch new products or enter new markets, your uniform design will make your customers recognize and trust you instantaneously.
Design Differentiates You from Competitors
Design enables you to stand out in a flooded market. Two companies may be selling the same service, but the company with the better, more appealing design will gain more traffic.
A good example is when you sell bottled water. Your product is not that different. However, when your label, bottle design, and branding are unique and noticeable, then customers are more likely to choose your water.
Design Makes Marketing Messages Stronger
People can overlook even the most powerful message that you are sending when the design is poor. Design makes your text live and makes it prettier. A poster in dull colors and unbalanced fonts will not attract much attention. However, a subject matter in bold colors and clear text in a balanced layout will immediately draw attention. That is why marketing people like to say: “Content is king, but design is the crown.”
Design Build Creates Trust
Brands will be trusted more by their customers when the design looks professional. Beautiful websites, social media pages and products demonstrate that you are quality-oriented, that you are attentive to detail.
Consider visiting a store that has unreadable signs, dim lighting and unkept interior paint. The business can even be put in doubt, though the products are good. However, when the store is neatly constructed, clear, and in line with the brand theme, you will feel more confident in buying the merchandise.
