How to Buy Diamond Jewelry Online
Diamond Jewelry Shopping Tips
After working with fashion for years and being a life-long super-consumer, I have many own share of knowledge that will help you buy diamond jewelry and know what you're getting!
Let me lay it all for you here:
By knowing this, you'll know and understand what you're shopping for and what you're getting for the money invested in a diamond jewelry piece.
A diamonds' worth is based on the four (4) quality C's of the diamond stone, which are:
- Carat weightIt's the unit of weight for the diamond. A carat is further subdivided in 100 points ( 0.01 carat = l point ). One carat is equal to 0.20 grams.
- ClarityIt describes the clearness or purity of a diamond. The clarity is determined by the number, size, nature, and location of the internal and external imperfections.
- ColorDescribes the amount of color the diamond contains. It can range from colorless to yellow with slight tints of yellow, gray or brown. Colors can also range from intense yellow to brown, blue, green, pink and red. These fancy colors are rare and of course, more valuable.
- Cut (also Shape)Refers to the number of facets in a finished diamond and how those facets are proportioned in the gems diamond. The proportions usually determine the fire and brilliance of a diamond. Generally, well-cut diamonds sell at a premium and poorly cut diamonds sell at discounted prices.
Let's take a look at two reputable diamond jewelry online store's item descriptions:
Now if you look closely at the stated Clarity, Color and Metal - you can see why they're cheaper. According to standard diamond charts the diamonds in those earrings from Diamond.com are placed on a lower ranking when it comes to diamond clarity - at I1, I2 and I3 - which are the lowest quality of clarity (imperfect eye, visible inclusions).
However, the diamond stud earrings from Bluenile are at Sl1 and Sl2 - which means they have only small inclusions. These are they ones you should go for to ensure the best quality and sparkle.
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Now after you've carefully reviewed the clarity, color, carat weight and cut of the diamond jewelry, you might want to check the rest of the information.
A Money back guarantee simply means that if you're not satisfied with the product, a refund can be made.
A GIA (Gemological Institute of America) certification means that a third party has carefully examined and recorded the cut, color, clarity and carat weight (all of the 4 C's) of your diamonds.
If anything sounds unclear to you in the description, always e-mail the company before purchasing the item.
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